16 Executive Retention Strategies For Contractors

Hire the right person.programs should be continually reviewed and
Good executive retention planning begins with the hiringredeveloped in order to remain competitive with the
process. Contractors should hire the best executivesmarketplace.
that they can afford. These hires should be based onDeferred bonus payment, restricted stock.
skill, attitude and general "fit" within the firm"s needsBonus pay can sometimes be the largest part of an
and values. Hiring based on common values andexecutive's compensation. Many employers will stretch
attitudes supports long-term retention and strongerbonus payments out over several years as a retention
commitment from new hires.method or golden handcuff. Discretionary bonus pay
Provide a formal orientation program and establishand restricted stock offerings can sometimes be
realistic expectations.structured so that if an executive prematurely leaves,
The first few weeks of employment for a newly hiredthe remaining bonus or vesting is subject to forfeiture.
executive is the most critical time to lay theImprove perks and benefits.
groundwork for long-term employee commitment, andPerks and benefits are often highly regarded and
for helping the new hire to become successful.valued by executives. Perks don't have to cost a
Demonstrating employer commitment to a new hire'sgreat deal of money. The message they send to an
success early on fosters trust and commitment fromexecutive can mean increased loyalty and reduced
the new hire.turnover. Perks (such as tuition reimbursement) can
Provide training, education, and development.help executives grow as professionals, and
The benefits of executive training and educationsupplement their need for career challenge.
usually far outweigh the costs. The more an executiveImprove communication.
feels that he or she can develop and grow within theirThe number one reason for workplace conflict is
firm, the more likely they are to stay.typically a result of faulty communication, such as an
Make rewards and recognition count.unclear definition of what's required. Executives want
Every executive wants to feel valued, necessary andto understand what's expected of them, and to
important to their employer, while playing a vital role inreceive honest and direct feedback. They also want
their employer's success. Employers should rewardto be heard and to know where they stand at all
and recognize their executives at every opportunity.times.
Rewards should be immediate and personal, andCreate a flexible work environment.
should parallel the significance of the accomplishment.Executives look for a work place that allows for
Even the smallest tokens of appreciation (such as giftindividual expression, and meets their unique needs as
certificates, thank you notes and acknowledgments inindividuals. By allowing executives to design and define
the employer newsletter) often carry tremendoustheir work area, and the opportunity to telecommute
impact with executive retention.and work from home rather than the office at times,
Build trustworthy and loyal relationships with staff.employers will usually have a more productive and
Construction employers should not only teach theirsatisfied executive.
executives how to be good leaders and managers,Consider employment contracts.
but also how to build loyal and trustworthy relationshipsEmployment contracts are often used to cement
with their direct reports. Most relationships can beverbal agreements concerning an executive's pay and
dramatically improved by simply improvingresponsibilities, but they are also effective tools at
communication, being a better listener, and becomingforging executive partnerships and alliances with the
more available.employer to reduce turnover. Although an employment
Promote a company culture of participation.contract is unlikely to keep an executive who wants to
Construction firms should establish a corporate cultureleave, it can significantly inhibit the departure process,
that promotes employee participation anddeflect recruiters, and diminish the pondering of outside
empowerment. Whenever possible, executives shouldcareer opportunities during the contract term.
be invited to help solve employer problems. ThisEmployment contracts can also cause recruiters and
shared approach creates deep ownership in the firm'sprospective employers to hesitate or withdraw their
success, and communicates that the employer trustspursuit of an executive if they believe that there might
and values the executive's opinion.be litigation associated with a hire.
Offer equity and ownership.Conduct retention surveys with direct reports.
The most loyal employee is one with ownership in theFortunately it is relatively easy to get the facts behind
firm. A strong employee stock plan often cutsmost turnovers. The best and simplest solution to
employee turnover up to one half. Stock ownership isdeveloping a retention strategy is to have managers
a good way to encourage executives to focus on theregularly ask their direct reports why they stay and
firm's success -not just their own. It offers anwhat would cause them to leave. Even conducting an
alternative for compensating high achievers whenanonymous employee survey can predict when and
cash is not available, and provides an effective "goldenwhy certain employees may be thinking about leaving
handcuff."the firm.
Create career challenges and promote from within.Make executive retention a strategic priority, and
Executives often leave their employers in order tofollow through.
pursue greater and more meaningful career challenges.To make executive retention effective, it must begin
Employers should customize each executive's careerwith a commitment from the highest levels of
path based on the executive's ability, desires, and input.leadership, and include all management personnel. It
Employers should also have a policy of promotingmust also become a strategic priority for the firm, and
from within to reward loyalty and long- terminclude specific practices and accountability. Executive
commitment to the firm.retention programs typically involve conducting a
Pay market wages or better.turnover cost analysis, researching why key people
Once executives reach an acceptable income level,are leaving and have left, monitoring why new hires
money moves down the list of priorities. However,have joined and remain, evaluating results, preparing a
compensation consistently weighs heavily when itreport with specific recommendations for change, and
comes to keeping executives. Compensationturning recommendations into actions and policy.