| If you are reading this then you are probably a | | | | goal, have a photo with them and post it on your |
| personal trainer using Facebook and there is a good | | | | group. |
| chance you already have a group or fan page for | | | | Before and after pics: These as you know acts as |
| your business. | | | | social proof of how great a trainer you are. |
| If you don’t yet then you should (I will explain why | | | | Events: be sure to get many fun photos also to show |
| below) and if you do are you using it to its full potential | | | | that you are not just all work but play as well. |
| to communicate with your clients to maximize retention | | | | Step 3: |
| and is it growing rapidly in numbers acting like a lead | | | | Status updates, discussions and links. |
| generating machine? | | | | Status Updates: By maintaining communication with |
| Did you know the average PT has only 100 or less | | | | existing clients, past clients and prospects you will stay |
| people in their group yet there are PTs out there with | | | | fresh in their mind. He said Jason this is probably the |
| 1000s? So what is their secret how did they grow their | | | | most important aspect for consistency I post daily |
| group to such large numbers and how do they make it | | | | comments including: motivational quotes, exercise tips, |
| look so easy? | | | | nutrition tips, congratulations to clients on achievements |
| To learn the secrets and discover the answers keep | | | | and finish this sentence to maximize involvement and |
| reading below... | | | | ask question to make it like a community so my clients |
| I was speaking to a fellow Personal Trainer last week | | | | can communicate with each other, so you see he said |
| who has 1500 people in his group and I was very | | | | it’s like a society with social aspects as well. |
| curious as to his secret so I simply asked him and this | | | | Discussion board: Although it seems a lot of people |
| was his response. He said the number one key for | | | | don’t respond to these people still read them and it |
| having a successful group Jason is simple and I can | | | | adds value and content to your page I use written |
| explain it in 5 parts, but before I do there is one thing | | | | testimonials from clients, articles I write and success |
| that you must know and understand first. I said yes go | | | | stories on a regular basis to complete this part. |
| on please, please... He said the number one key to | | | | Links: occasionally I will to fill up the page add related |
| having a successful group is to use ALL of the | | | | websites about exercise, health and nutrition as an |
| features to their full potential with content rich | | | | extra resource for members. |
| information. | | | | Step 4: |
| I asked him to explain and this is what he said: | | | | Events. |
| Step 1: | | | | Events a great way to reward your clients for their |
| Use video. | | | | hard work and also to have them interact with each |
| This is my favourite he said because this has more | | | | other, this is amazing for retention plus when everyone |
| dimensions than any other feature. I said what do you | | | | can bring a friend you have just gained numerous |
| mean? He continued well there are many things you | | | | referrals. |
| can use video for; the most powerful are the following: | | | | I like to have regular social events and post them on |
| Testimonials: every few weeks I take a 60 second | | | | my group, it might be fun Sunday session or BBQ at |
| video on my digital camera of one of my clients | | | | the beach or it might be active like rock climbing or |
| commented on the benefits of my training the results | | | | bowling either way by having an event each month |
| they achieve and why they would recommend it and | | | | really allows me to grow my business and group fast. |
| post it on my group for the world to see. | | | | Step 5: |
| Profile: On my group I have a 60 second video profile | | | | Referrals. |
| of my services, benefits, credentials and what I have | | | | Using the above 4 strategies and a referral system |
| to offer, I like to update this every month or two, you | | | | has really been my secret to achieving such a |
| know to get my new hair cut ;) | | | | successful business and group he said to me, so I |
| Action Vids: Short videos of me personally training | | | | asked him how does he usually gain referrals? |
| clients and taking groups, I believe this is very powerful | | | | Well Jason once you have a content rich site, even if |
| if you do this regularly perhaps 2-5 x each week I | | | | you only have 10 members start on the 1st four |
| simply have one of my client’s record then swap. | | | | strategies immediately and watch it grow. |
| Exercise technique: For all of my clients I like to have | | | | But to really sky rocket the numbers this is what I do. |
| an exercise of the week in which I record and post on | | | | I ask all my clients in sessions to join my group or invite |
| my group or even a nutritional tip. | | | | by email then ask them to invite all their Facebook |
| Weekly update: Lastly I like to have a weekly update | | | | friends and when they do I will give them 2 free PT |
| just 2 or 3 minutes of congratulating client’s | | | | sessions valued at $100, I said what a great idea. |
| what’s happening in my business upcoming events | | | | He said then the key is when you are online catching |
| etc... | | | | them on Facebook and ask them there and then whilst |
| I thought to myself wow these are great strategies | | | | they are online to invite their friends and you can direct |
| and would really add great value to the page. By now | | | | them to do so. |
| some of you may be thinking well yes I already have | | | | After he shared all these wonderful ideas with me I |
| heard of most these things but do you do them?? | | | | could now understand why he had over 1500 |
| Step 2: | | | | members and 4 PTs working for him. |
| Photos. | | | | He said one last thing to me... He said Jason these |
| These are really powerful because when you tag | | | | techniques are very simple and are only effective |
| someone all their FB friends see the picture and | | | | when you use them. There is a difference between |
| become interested in what you and your group have | | | | knowing and doing, most people know these strategies |
| to offer. | | | | but don’t do them. The person who does these |
| Group photos: when you have large numbers in your | | | | strategies will be the successful PT the ones who |
| group training sessions take a pic and tag everyone if | | | | really want to be successful will do this and be |
| there are 20 people and they each have 200 friends | | | | successful. |
| that means 4000 people potentially can see that | | | | So there you have it 5 amazing steps full of wisdom |
| picture. | | | | by an already very successful PT and the strategies |
| Achievement pics: When a client achieves a great | | | | he used to build a successful group and business. |