| It is the name that puts engineering precision and | | | | innovation. In some cases this has also resulted to |
| beauty together. It is a brand that epitomizes | | | | losses for the brand. Chrysler takes a lot of risks in |
| craftsmanship in unison with innovation,. A name that | | | | terms of engineering and acquisition. However, the |
| aligns functionality and style. The name is Chrysler. | | | | brand is marked by a character of resilience that has |
| What started as a small business venture by Walter | | | | led them to convert each failure to a stepping stone |
| Chrysler in 1925 has grown to become a juggernaut in | | | | toward the right direction. In fact, Chrysler product |
| the automobile industry. Walter Chrysler founded the | | | | sales have increased 165 percent from 1993 to 2004. It |
| company by salvaging what little assets he could from | | | | is a remarkable feat that no other American brand has |
| the Maxwell Motor Company. The first prototype | | | | managed to achieve. Chrysler started 2008 strong, |
| Chryslers were developed in 1926. These 4-cylinder | | | | already tallying two awards from Detroit Reader’s |
| engines were released at an affordable price. Ever | | | | Choice and the American International Auto Show. The |
| since then, Chrysler has preserved their commitment | | | | brand has made tremendous strides, especially in auto |
| to develop high-performance products and invest in | | | | detailing. |
| the right areas. Chrysler eventually acquired Dodge | | | | Chrysler parts and accessories have earned acclaim |
| and Jeep. These two Acquisitions were an integral | | | | from many auto consumer guides. Chrysler parts rank |
| part of the company’s strategy which was to build | | | | among the best in terms of initial quality and overall |
| a wide arsenal of vehicles to meet the various wants | | | | performance. The Chrysler sports a wide variety of |
| and needs of their market. Chrysler made a | | | | auto products that are tailor-made for specific models. |
| commitment to develop performance parts under the | | | | The parts are specifically designed for a diverse |
| brands Mopar and SRT. Apart from their triumphs in | | | | vehicle line-up (300, Crossfire, PT Cruiser Convertible, |
| manufacturing automobiles, the company has also | | | | Grand Cherokee, Town and Country, etc.) These parts |
| seen its fair share of corporate success. | | | | are guaranteed to maintain the highest level of |
| Chrysler is driven by a strong commitment to | | | | performance the model has to offer. |