| When a man seeks out the services of a fashion | | | | that what they have bought isn't flattering, they rarely |
| image consultant he begins a journey of self discovery. | | | | know why and so consistently repeat the mistake. |
| "A man's elegance stems from his knowledge of | | | | · Garment Selection. Using the information |
| clothes, of how to wear, buy and care for them. It is | | | | gleaned from the body analysis, he should receive a |
| this awareness that others notice about him: he is no | | | | comprehensive list of clothing styles that will help him |
| self-aggrandising dandy but a man whose confidence | | | | look his best on any occasion. |
| is perfectly balanced by the beauty and suitability of | | | | · Accessory Knowledge. This is an invaluable |
| the clothing he wears. We step back and admire the | | | | element of the consultation because accessorising |
| eloquent nonchalance of one who knows the rules and | | | | appropriately is very important to a man's visual image. |
| has successfully and joyfully mastered them." Richard | | | | It is this aspect of a man's wardrobe that enables him |
| Martin,Curator of the Costume Institute, Metropoliatan | | | | to express his individuality and style personality. |
| Museum of Art. | | | | · Wardrobe Organisation. This part of the |
| This journey will alter the way he thinks about himself | | | | consultation trains the male in the art of pulling many |
| and how he looks at clothes well into the future. The | | | | disparate elements together to create a winning outfit. |
| expert advice of a trained professional will make | | | | It is an essential skill for minimising duplication and |
| shopping easier and dressing for any occasion more | | | | maximising cost effectiveness. |
| successful. Many men are initially stunned by how | | | | · Style Personality. Every man has one, and it |
| much they don't know and how much they have to | | | | comes from his life's experiences, vocation, education, |
| learn because good grooming goes way beyond | | | | life style, interests and physical attributes. |
| choosing a tie and buying a suit. | | | | Many men may think that seeking the services of a |
| A fashion image consultation for men should include | | | | fashion image consultant is an exercise in vanity and |
| many things: | | | | self aggrandisement. And perhaps for a few it is. |
| · Body Analysis. This allows a man to develop | | | | Clothes and personal grooming is only one facet of a |
| an awareness of his silhouette, vertical proportions and | | | | man's life, knowing how to maintain perspective and |
| positive or negative features. This information | | | | balance is essential. However, there is plenty to learn |
| determines the styles and lengths of garments that | | | | and much to be gained by investing in the services of |
| enhance and flatter him. | | | | a fashion image consultant. After all, when a man |
| · Line, Design and Colour Principles. This is the | | | | knows that he looks good it raises his self esteem and |
| theory that underpins so much of the art of good | | | | self confidence. He will attract positive attention and |
| dressing. Few people are trained in these principles and | | | | positive people. He will dramatically increase his visual |
| consequently make poor choices regularly when | | | | credibility and create opportunities in all areas of his life. |
| shopping for clothes. If they have an instinctive notion | | | | |