The University of Iowa, Tom Brokaw, and Why Every Student (Young and Old) Should do their Research

This past weekend while watching the Michigan vs.Boston College; Brandeis University, the California
Iowa Football game there was a commercial on forInstitute of Technology; College of William & Mary;
one of the Universities that I couldn’t get out of myDartmouth College; Duke University; Emory University;
head, even after the Wolverines’ crushing defeatFairfield University; Fordham University; Florida State
(and it didn’t help that QB Tate Forcier suffered aUniversity; Johns Hopkins University; Northwestern
concussion either.)University; Providence College; Saint Anselm College;
I’m speaking of the recent University of Iowa adsUniversity of Notre Dame; University of Oklahoma;
featuring famed broadcaster, Tom Brokaw.  CurrentlyUniversity of Pennsylvania; along with Washington
running on a national level, these ads feature theUniversity in St. Louis.
narration skills of the future Hall-of-Fame BroadcasterThus, the question I pose to ask is…why University of
reciting lines of (Tradition, Respect) same old stuffIowa?  Why would you have an Alumnus who was
every other University today does with theirunsatisfied with his education at your institution, come
commercials to lure unworthy undergraduates andback and do a nationally televised commercial? 
chad-swinging freshman to their schools.(Probably because they figured no one would connect
However, when you elect to have a Alumni readthe voice to Brokaw and take the time to look it up.) If
something for your institution, you would expect to seeyou knew he was willing to do it…why not give him
a graduation date at the end of the TV ad…or atan honorary degree just for doing that?!?!?  I mean,
least the name of the person talking, to gainEmory University gave the man a degree! (And I’m
accreditation for your abilities to get someone to asure it’s a fine school)
level of fame (like Brokaw himself).  However, at theSo today, I call upon the heads of the University of
end of this ad, there is nothing but “University ofIowa to realize exactly what a bad example they
Iowa.”  So the question is…why don’t they lethave set by having a former dropout lead the way for
people know?future students to come to the school and by all
It might be because Mr. Brokaw in fact neverguesses, probably major in exactly what Mr. Brokaw
graduated from the University of Iowa.  Brokawdid….(“beer and co-eds”)
himself dropped out after he was unsatisfied with theNevertheless, there is the result, and I’m sure that
atmosphere there, saying he majored in “beer andwhen the call actually came from the University of
co-eds”. Later, Mr. Brokaw received his B.A. inIowa 46 years after Mr. Brokaw dropped out of the
Political Science from the University of South Dakota ininstitution, Tom probably dignifiedly just sat back in his
1964. Besides that, Mr. Brokaw has also beenchair, recalled his days at the school, took a look at the
awarded honorary degrees from:19 degrees hanging on his wall, and chuckled.